Repositioning MCIS Insurance Berhad - New Face, New Plans & The New Future of MCIS Insurance

MCIS Insurance Berhad (MCIS Insurance) has been gearing towards major changes since the start of this year with the new leadership as well as enhanced strategies.

At the helm since mid-March of 2019, the company has appointed 41-year old Prasheem Seebran, hailing from South Africa, as its Chief Executive Officer and Managing Director. An Actuary with 20 years of global experience in the Financial Services Industry, Prasheem has led and developed several high performance teams in the insurance sector.

Mr Prasheem Seebran, The CEO

With a track record for innovation, including a number of firsts in South Africa, Prasheem has overseen projects that have led to optimisation of results in insurance companies.

Described as an energetic idealist who is driven by the infinite possibilities and opportunities in the financial service industry, Prasheem said “I am very proud and honoured that the board has the confidence in me to share the vision I put forward. The team now is really focused on building ourselves towards the age of digitisation and to transform our culture into one that is nimble and agile.”

“As a member of the Board since 2016, I have been part of the process, working alongside the former CEO of MCIS Insurance as well as Sanlam Group, on determining the strategy and setting of goals and targets, with a road map being created for implementation of MCIS Insurance’s growth plans. There are many initiatives in the pipeline and key among that includes our corporate rebranding exercise planned for the 4^th quarter of the year,” he continued.

MCIS top management with the influencers

The further complement and kick start the repositioning of the MCIS Insurance business model, the company has also begun working with radio influencers, the dynamic brothers; Ram and Aanantha of Raaga (Astro’s leading Tamil radio station).  The brothers, who were on a short break since December 2018, are back again on the airwaves since 7 April 2019, hosting a new weekend program.

Ram and Aanantha, the influencers with Mr CEO

The show which is line with the brand promise of People Helping People, centres on two (2) core aspirations:

1. cultivating the importance of financial empowerment through life insurance protection; and

2. creating awareness around the rewarding career opportunities as authorised life insurance agents of MCIS Insurance.

MCIS Insurance will be working with more influencers and key opinion leaders in the month to come to mark its rebranding efforts.